You're Doing Gender Wrong

I enjoy watching pop videos, I guess.  I'll certainly watch them for hours until I've had my fill.  Sometimes I even like the songs.  But mainly I enjoy watching brief linguistic and visual spectacles on the Semiotics Channel.  Take Mike Posner--if you listen to his lyrics, he just sounds like a classically-trained date rapist.  Classically-trained in date rape, I mean, not music.  But the videos for his odious songs are great!  "Cooler Than Me" has him stealing sunglasses off hipsters and looking into different film universes through them, and in "Please Don't Go" the emotional pain of a breakup causes the world to fragment and artifact around Posner like a badly-streamed video.  And every week produces a new guilded turd of similar caliber. 

Generally these days UK pop videos are fashion shows whose central themes alternate between a kind of Babestation Lite and personal affirmations that you are, in fact, okay to just be yourself, even if maybe you don't look and/or fuck like the video people.  So basically music television has become women's magazines, with all the conflicting messages about women's roles that that implies.  I'm open to the idea that young women may be in need of someone to tell them that becoming the world's most lifelike Realdoll is only one of the many things they can aspire to, of course.  I'm just not sure that message is best delivered by a writhing professional dancer with no skirt or trousers.

One style of video I have come to find especially grating is the specific claim, made over and over again, that women are in fact just as good as men and can achieve anything they want.  This was a brave sentiment in 1961; the fact that it's still in heavy rotation in 2011 would seem to imply that it hasn't really soaked in, despite the very different material conditions of first-world women these days.  These songs--Jessie J's "Do It Like A Dude" is the one in current rotation, but previously we had Alexandra Burke's "Broken Heels", a couple entries in the genre from Beyonce, and basically Pink's entire oeuvre--they appear to stem from a sense of inadequacy at not being male, a kind of "penis envy", if I may coin a phrase.  And the answer in the videoverse is to do what men do, but sexier. 

This approach misses out one of the major conceptual gains of the feminist movement, aside from how it got pretty much everyone to agree that there was some historical point at which women were getting a raw deal (currently debates tend to rage about whether we should be locating this point in the past or the present).  The gain I'm referring to is the capacity to question the gender binary.  Rather than attempting to slavishly duplicate men's lives, only with killer heels and bouncing a baby on the hip, we could use feminist intellectual tools to stand back and ask whether the mass of men have it so good today that women ought to expend their energy on catching up. 

Also of note: I am apparently so straight these days, or Jessie J's hoodie-playsuit and wacky gurning antics are so terrible, that I didn't notice that the backing dancers for her number are largely delicious-looking Afro-Carribbean butches.  J, much like Lady Gaga or myself, identifies as bisexual, so I guess I'm meant to feel some kind of solidarity.  I don't.  Also they keep mentioning that she has a heart condition.  The phrase "save your breath" springs to mind.